Web Content Management

A good Web Content Management solution delivers a compelling online experience to customers by deploying and managing sophisticated and engaging Websites across multiple online channels. Our Web experience management solution automates the entire process of managing the Web—including business-user content authoring, delivery of high-scale dynamic sites, content targeting and optimisation, user-generated content, social networking integration, end-user personalization, and mobile Web delivery.

Your website is another creator and consumer of business content; but it doesn’t have to be another information silo sitting outside your other business content. With an eCom Web Content Management solution it’s not. Web Content Management is a component of our overall eCom information management suite and can be integrated with portals, enterprise content management, BPM, analytics etc.

Our Web Content Management offers the ability to connect the customer experience across all touch points to build loyalty, drive customer acquisition, and reduce operational costs by:

  • Getting Web content and campaigns to market faster
  • Creating targeted, interactive, and optimized experiences across the Web, mobile, and social channels
  • Providing an analytics capability that offers highly granular data to identify which individual content assets or recommendations are resonating with specific customer segment
  • Improving site stickiness, conversion rates, and customer loyalty.

Harness the full power of enterprise content, deliver engaging Web experiences that drive customer acquisition, turn customers into recommenders, and keep them returning for more.

Call eCom today for your Web Content Management solution.